In Fall 2021, WCC revealed a new logo with a suite of designs. The new designs honor the WCC’s past while also speaking to the continued strength, grace, intellect, and diverse identities of its members. After brainstorming a word cloud full of adjectives and working with four different designers, the 2021 WCC Leadership Team found a set of modern designs that captured the spirit of WCC today.

Meaning Behind the Design
All of the designs contain leafwork as a recurring motif to represent the continued growth of the organization and connectivity among members of all stages and ranks. The primary logo, featuring the WCC’s full and abbreviated name in specialized font, is simple and professional in its design. The secondary logo, modeled after the famous Sappho fresco in Pompeii, celebrates our field’s Greco-Roman subject matter and the inspiration that our strong, activist members have given to our organization over the decades. With the figure’s contemplative and scholarly pose as well as the powerful directness of her gaze and crown of leaves, the Sappho design captures the WCC’s resolve to confront challenges head-on as a leader in the field of Classics.

Event-Specific Designs

Going forward, WCC plans to commission event-specific designs alongside its logo, by tapping into the creativity and artistic talents of its members. For the WCC 50th Anniversary, we developed a few limited-edition designs, which we feature below. All of our new WCC designs are available for purchase in the new WCC store. We are using proceeds from this store to replenish WCC’s equity funds and support new programming. WCC remains a non-profit without an endowment, which means its ability to run programming is rooted in the annual financial contributions of its members and the astute money management of the Treasurer in conjunction with the co-chairs. As part of our “pay people for their work” initiative, we seek to compensate our early-career contributors and vendors for their labor in developing WCC offerings. Our logo and store are part of that effort!